Men Adidas Solar Boost Running Sneaker - Aw18 BlueThese Versatile Running Shoes Are Designed For Comfort That Goes The Distance. They Have An Upper That Hugs Your Foot In Compressive Support And A Flexible Outsole That Adapts To Your Unique Foot Strike.
Techfit Mesh Upper
The Upper Of The Solar Boost Is Constructed Using Techfit Technology. The Application Of This Technology Means The Upper Swathes The Wearer In Foot-Hugging Stability With Zoned Elastic Support In The Forefoot, Designed From Aramis Research. Aramis Is A Motion-Capture System That Adidas Use To Help Determine The Amount Of Tension And Restriction Caused By Different Materials. The Process Combines High-Speed Cameras With Flexion Sensors To Give Adidas Engineers An Idea Of How To Go About Designing A More Comfortable Upper. Taking Analysed Data From Aramis, Adidas Created A Tailored Fibre Placement Within The Solar Boost's Upper. Adidas Use The Precision Of Tfp To Create An Uncompromising Fit That Delivers Performance, Fit And Comfort. The Upper Is Also Super Breathable; It Uses Perforations To Increase Airflow, Creating A Better, Healthier Environment For Your Feet To Thrive In. The Fit Counter, A Moulded Heel Counter, Helps To Secure The Rearfoot Whilst Allowing For Freer Movement Of The Achilles - Reducing In-Shoe Slippage So That You Can Enjoy Smooth, Distraction-Free Strides.
Adidas Take Cushioning To New Heights, With Their Ultra-Responsive Midsole. Tiny Tpu Capsuled Are Moulded Together To Form A Platform That Is Different To Standard, Solid Foams; Absorbing Energy And Then Expelling It Back Out For A Bounce-Like Effect. This Energy Return Technology Reduces The Use Of Superfluous Muscle Power, Diminishing Fatigue And Enhancing Performance; Keeping You Going For Longer. The Plush, Responsive Cushioning Will Spare Your Joints As You Sprint Down Onto Hard, Unforgiving Concrete. Boost Also Manages To Maintain Its Special Function And Bounce In Conditions As Low As -20 Degrees, Making It A Reliable, Durable And Hard To Beat Midsole. The Symmetrical Solar Propulsion Rail Works With Boost To Increase Stability, For A Smoother And More Efficient Run.
The Midfoot Torsion System Exists To Let The Forefoot And Rearfoot Move Independently; The Result Is Protection, Control And An Easy Heel-To-Toe Transition. The Updated Energy Rail, A Lightweight Tpu Construction, Runs Along The Sole Of The Shoe To Manufactured From Continental Rubber, A Stretchweb Outsole Completes The Solar Boost. Its Web-Like Structure Cooperates With The Boost Midsole To Allow The Shoe To Stretch, For A Flexible And Lightweight Underfoot Feel. The Web Pattern Also Means A Large Surface Area, And This Means Better Grip. Inspired By Tyre Technology, Continental Rubber Supplies Traction On Wet And Dry Surfaces, Giving You No Excuse Not To Run. The Outsole Is Designed To Be Just As Durable As The Boost Midsole, Leaving You With A Resilient, Cushioned And Grippy Running Shoe. For Rocket Science You Can Wear, Choose The Adidas Solar Boost.
- Techfit Upper - Provides Foot-Hugging Comfort With Zoned Elastic Support.
- Tailored Fibre Placement - Aramis-Informed Design Offers An Uncompromising Fit That Delivers Performance.
- Breathable Construction - Improves Airflow To Keep Feet Cool.
- Fit Counter - Supportive Heel Construction Designed To Enable The Free Motion Of The Achilles Tendon.
- Boost Midsole - Has An Amazingly Bouncy Feel Without Being Too Soft, And That Makes For A Light, Fast Run.
- Solar Propulsion Rail - Helps To Support And Guide The Foot.
- Torsion System - Increases The Shoe's Torsional Rigidity And Promotes A Stable Ride.
- Stretchweb Rubber Outsole - Flexes Underfoot For An Energised Ride.
- Continental Rubber - Extraordinary Grip In Wet And Dry Conditions.
The Adidas Group
Employing More Than 55,000 People In Over 160 Countries, Adidas Produce More Than 778 Million Product Units Every Year. These Numbers Alone Can Easily Suggest That The Group Is Quite A Complex Organisation. Adidas Keep Things Simple, Lean And Fast.
They Think You Deserve The Choice. Adidas Believes No One Should Be Reduced To Just One Of Many Facets And Talents. No Matter Whether You Are An Athlete Looking For The Best Equipment, Or A Fashionista Searching For The Next Trend, Or Both - They Want To Engage With You In A Long-Lasting Relationship. The Multi-Brand Strategy Enables Them To Do Just That Because It Allows Them To Tackle Opportunities From Several Perspectives, As Both A Mass And A Niche Player, Always Providing Distinct And Relevant Products. In This Way, Their Brands And Their Sub-Brands All Keep Their Unique Identity.
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